On December 6, 2023, Astara Philippines, a widely renowned mobility company announced the person who will take charge as brand head for JMC and Peugeot. This comes hot on the heels of the news that JMC will join GAC and Peugeot as one of the brands under Astara’s distributorship here in the Philippines.
The person that Astara has chosen for the job is Arlan Reyes, a veteran in the motoring industry with over 25 years of expertise. Reyes will lead brand operations for JMC, the newest inclusion in Astara Philippines’ portfolio. His key responsibilities include the crucial task of launching the JMC brand and steering its business operation strategies. Furthermore, Reyes will oversee all brand initiatives for Peugeot.
Related: Astara Philippines is named as distributor of JMC in the country
“We are thrilled to welcome Arlan to the Astara family. His rich experience and proven track record in the motoring industry make him the ideal leader for JMC and Peugeot under Astara Philippines. We look forward to achieving new milestones together and further solidifying our position as a key player in the automotive sector.”
Astara PH appoints industry veteran Arlan Reyes as Peugeot and JMC brand head
Arlan Reyes will be the point man for business strategies for JMC and brand initiatives for Peugeot.
Jerome Tresvalles on Dec 07, 2023You are here:HomeLatest StoriesNewsAstara PH appoints industry veteran Arlan Reyes as Peugeot and JMC brand head
On December 6, 2023, Astara Philippines, a widely renowned mobility company announced the person who will take charge as brand head for JMC and Peugeot. This comes hot on the heels of the news that JMC will join GAC and Peugeot as one of the brands under Astara’s distributorship here in the Philippines.
The person that Astara has chosen for the job is Arlan Reyes, a veteran in the motoring industry with over 25 years of expertise. Reyes will lead brand operations for JMC, the newest inclusion in Astara Philippines’ portfolio. His key responsibilities include the crucial task of launching the JMC brand and steering its business operation strategies. Furthermore, Reyes will oversee all brand initiatives for Peugeot.
Related: Astara Philippines is named as distributor of JMC in the country
“We are thrilled to welcome Arlan to the Astara family. His rich experience and proven track record in the motoring industry make him the ideal leader for JMC and Peugeot under Astara Philippines. We look forward to achieving new milestones together and further solidifying our position as a key player in the automotive sector.”
Raoul Picello
Managing Director, Astara Philippines
Carrying with him years of expertise and knowledge of the local automotive industry to Astara Philippines, Reyes is poised to contribute significantly to the strategic vision that will propel both JMC and Peugeot into becoming preferred brands in the highly competitive motoring landscape here in the Philippines.
Of course, knowledge and experience are gathered through extensive hours of work, and with a career that began a few years before the turn of the 21st century, Reyes is definitely a veteran in the field. Reyes embarked on his industry journey with Mitsubishi Motors Philippines Corporation (MMPC) in November 1994 before opting for early retirement in July 2019. Subsequently, he was offered to join Astara Philippines as the brand head for JMC and Peugeot.
Speaking on the appointment of Reyes, Picello further adds, “Our new executive leadership team is integral to our enduring strategy designed to strengthen our standing as a prominent player in the local automotive landscape. We’ve achieved remarkable success during our initial two years in the country, and our unwavering passion propels us toward even greater heights in 2024.”
Astara Philippines has said before that it is determined to provide Filipinos with great vehicles and excellent service. The recent appointment of Reyes, a seasoned veteran with a genuine passion for cars, serves as Astara’s way to show us that they are serious about this mission.
Related Articles
Aion electric SUVs spotted in Manila: Are they launching soon?New JMC dealership opens in Butuan as Astara Philippines expands in MindanaoJMC’s Grand Avenue and Vigus make their show-stopping grand Entrance!Grand times ahead: JMC’s Grand Avenue & Vigus will make their debut at the Manila Auto ShowJMC targets to ‘pick-up’ Philippine market for expansion after Chinese success
Latest News
- Kia drives the first Atletang Ayala World Pole Vault Challenge with EJ Obiena / NewsShaynah Miranda · Sep 26, 2025Kia Philippines supported the country’s first world pole vault event and hinted at a new partnership with EJ Obiena.
- Suzuki shares how the Fronx came to life as a bold new SUV / NewsShaynah Miranda · Sep 25, 2025Suzuki narrates the story about how the Fronx came to life.
- Chery expands rEV lineup with the Tiggo rEV LE – priced at P1,528,000 / NewsJerome Tresvalles · Sep 24, 2025Chery Philippines expands its hybrid lineup with the Tiggo rEV LE, a seven-seater PHEV priced at P1,528,000.
Popular Articles
- Cheapest cars under P700,000 in the PhilippinesJerome Tresvalles · Sep 02, 2024
- First car or next car, the Ford EcoSport is a tough package to beatJun 18, 2021
- Car Maintenance checklist and guide – here’s everything you need to knowEarl Lee · Jan 12, 2021
- Most fuel efficient family cars in the PhilippinesBryan Aaron Rivera · Nov 27, 2020
- 2021 Geely Okavango — Everything you need to knowJoey Deriquito · Nov 19, 2020
- Family cars in the Philippines with the biggest trunksSep 20, 2023
- Head to head: Toyota Rush vs. Suzuki XL7Joey Deriquito · Oct 28, 2020
- Why oil changes are important for your carEarl Lee · Nov 10, 2020
- 2021 Kia Stonic — What you need to know about itJoey Deriquito · Oct 16, 2020
- Top 7 tips for buying a used car in the PhilippinesJoey Deriquito · Nov 26, 2020
