Mitsubishi Motors has recently been recognized for its excellent vehicle design. The All-new Triton pickup truck and Xforce compact SUV won the iF DESIGN AWARD in 2024. Yes, it’s that globally recognized award known for honoring exceptional design!
Related: Mitsubishi Philippines: XForce arrival imminent
The competition, held by iF International Forum Design GmbH based in Germany, had around 11,000 entries from 72 different countries and were reviewed by a team of 132 international design experts. Several criteria and design aspects were considered, such as the design idea, shape, form, and how the vehicle works.
Seiji Watanabe, the head of design at Mitsubishi Motors, expressed his pride in receiving the award. According to him, both the Triton and the Xforce were acknowledged for their distinctive designs.
“We are truly honored to receive one of the most distinguished design awards in the world for the two All-New models we launched this fiscal year. I believe each model was recognized for expressing its own character in a unique form – the Triton shows a daring expression, and the Xforce adopts an agile look – while also combining robustness, which is typical of Mitsubishi Motors’ design. This award will become our driving force in introducing the Triton and the Xforce to even more customers.”
Two 2024 iF Design Awards to go, please! Mitsubishi Triton and Xforce win 2024 Design Award
What iF Mitsubishi wins… well, they really did bag the iF DESIGN AWARD 2024 for their Triton and Xforce!
Shaynah Miranda on Mar 07, 2024You are here:HomeLatest StoriesNewsTwo 2024 iF Design Awards to go, please! Mitsubishi Triton and Xforce win 2024 Design Award
Mitsubishi Motors has recently been recognized for its excellent vehicle design. The All-new Triton pickup truck and Xforce compact SUV won the iF DESIGN AWARD in 2024. Yes, it’s that globally recognized award known for honoring exceptional design!
Related: Mitsubishi Philippines: XForce arrival imminent
The competition, held by iF International Forum Design GmbH based in Germany, had around 11,000 entries from 72 different countries and were reviewed by a team of 132 international design experts. Several criteria and design aspects were considered, such as the design idea, shape, form, and how the vehicle works.
Seiji Watanabe, the head of design at Mitsubishi Motors, expressed his pride in receiving the award. According to him, both the Triton and the Xforce were acknowledged for their distinctive designs.
“We are truly honored to receive one of the most distinguished design awards in the world for the two All-New models we launched this fiscal year. I believe each model was recognized for expressing its own character in a unique form – the Triton shows a daring expression, and the Xforce adopts an agile look – while also combining robustness, which is typical of Mitsubishi Motors’ design. This award will become our driving force in introducing the Triton and the Xforce to even more customers.”
Seiji Watanabe
Division general manager of design, Mitsubishi Motors
The Triton has a bold and rugged aesthetic that makes it stand out in the pickup truck segment. It’s a large pickup truck, and follows the Forte model introduced in 1978. Since then, around 5.7 million Tritons have been made and sold in about 150 countries worldwide. The vehicle’s design consists of rugged features you’d come to expect from a rugged pickup. Inside, it has an easy-to-read instrument panel and controls that can be used while wearing gloves.
Meanwhile, the Xforce, a smaller SUV, offers a ton of space inside and is designed for maximum comfort and practicality. Inside, there is a modern touch with a big display panel that includes a large screen for the audio system and another for the driver’s information.
So, who said Mitsubishi cars are only for rugged rides? iF DESIGN AWARD says they’re also pleasing to the eye. If you are thinking of driving home a good-looking vehicle, you might want to check out the current lineup of Mitsubishi and get a quote for the car of your dreams.
Related Articles
The All-new Mitsubishi Eclipse Cross is now an electric crossoverThe Mitsubishi Xpander gets a fresh tech update for 2026Mitsubishi Motors recognized by the Philippine Red Cross for blood donation milestoneMitsubishi’s S.O.S. program gives up to 30 percent off on flood repairsMitsubishi and Security Bank form Mitsubishi Motors Finance Philippines Inc.
Latest News
- Chery expands rEV lineup with the Tiggo rEV LE – priced at P1,528,000 / NewsJerome Tresvalles · Sep 24, 2025Chery Philippines expands its hybrid lineup with the Tiggo rEV LE, a seven-seater PHEV priced at P1,528,000.
- MG New Energy Tour kicks off in Iloilo, heads to more PH cities / NewsShaynah Miranda · Sep 23, 2025MG Motor Philippines brings its hybrid and electric lineup on the road with stops in Iloilo, Davao, Cebu, Manila, Pampanga, and Laguna.
- JETOUR makes X70 Lightning i-DM more affordable at P1.498,000 / NewsShaynah Miranda · Sep 23, 2025The 7-seater plug-in hybrid crossover SUV now comes at a lower price, offering long range and family-friendly features.
Popular Articles
- Cheapest cars under P700,000 in the PhilippinesJerome Tresvalles · Sep 02, 2024
- First car or next car, the Ford EcoSport is a tough package to beatJun 18, 2021
- Car Maintenance checklist and guide – here’s everything you need to knowEarl Lee · Jan 12, 2021
- Most fuel efficient family cars in the PhilippinesBryan Aaron Rivera · Nov 27, 2020
- 2021 Geely Okavango — Everything you need to knowJoey Deriquito · Nov 19, 2020
- Family cars in the Philippines with the biggest trunksSep 20, 2023
- Head to head: Toyota Rush vs. Suzuki XL7Joey Deriquito · Oct 28, 2020
- Why oil changes are important for your carEarl Lee · Nov 10, 2020
- 2021 Kia Stonic — What you need to know about itJoey Deriquito · Oct 16, 2020
- Top 7 tips for buying a used car in the PhilippinesJoey Deriquito · Nov 26, 2020
