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MANILA: Hyundai Motor Company has emerged as the top mass-market brand for technology innovation in the J.D. Power 2025 US Tech Experience Index (TXI). The brand has achieved this accolade for six years in a row already.
KEY TAKEAWAYS
How many years in a row did Hyundai gain top rank in the J.D. Power US Tech Experience Index?
As of 2025, Hyundai has achieved the top rank in the J.D. Power US TXI for six consecutive years.
What is the price range of the Hyundai Santa Fe in the Philippines?
In the Philippines, the Hyundai Santa Fe has a price ranging from P1.998 million-P3.33 million.
According to the US-based consumer intelligence organization’s TXI study, Hyundai’s most noteworthy piece of tech is the blind-spot view monitor (BVM) available on the Santa Fe. Notably, the safety feature mentioned is also present in the Philippine-spec version of the said nameplate.
As Hyundai explained, the BVM ensures safe driving by providing real-time visual feeds of the sport utility vehicle’s (SUV) blind spots. The aforementioned feature is activated whenever the turn signals are toggled, and it operates via side-mounted cameras. Photo by Kent Flores
The use cases for the Hyundai BVM aboard the Santa Fe, as the brand claims, are quite varied. For starters, it is useful for spotting pedestrians, cyclists, and other vulnerable road users who are passing in close proximity to the SUV. And of course, it can reduce the risk of fender benders with other vehicles on the road during lane changes and turns.
Hyundai gains top rank in J.D. Power 2025 TXI Study
Sante Fe given particular praise for its blind-spot view monitorC Cesar Miguel Sep 02, 2025 For Hyundai Santa Fe
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Contents
MANILA: Hyundai Motor Company has emerged as the top mass-market brand for technology innovation in the J.D. Power 2025 US Tech Experience Index (TXI). The brand has achieved this accolade for six years in a row already.
KEY TAKEAWAYS
How many years in a row did Hyundai gain top rank in the J.D. Power US Tech Experience Index?
As of 2025, Hyundai has achieved the top rank in the J.D. Power US TXI for six consecutive years.
What is the price range of the Hyundai Santa Fe in the Philippines?
In the Philippines, the Hyundai Santa Fe has a price ranging from P1.998 million-P3.33 million.
According to the US-based consumer intelligence organization’s TXI study, Hyundai’s most noteworthy piece of tech is the blind-spot view monitor (BVM) available on the Santa Fe. Notably, the safety feature mentioned is also present in the Philippine-spec version of the said nameplate.
As Hyundai explained, the BVM ensures safe driving by providing real-time visual feeds of the sport utility vehicle’s (SUV) blind spots. The aforementioned feature is activated whenever the turn signals are toggled, and it operates via side-mounted cameras. 
Photo by Kent Flores
The use cases for the Hyundai BVM aboard the Santa Fe, as the brand claims, are quite varied. For starters, it is useful for spotting pedestrians, cyclists, and other vulnerable road users who are passing in close proximity to the SUV. And of course, it can reduce the risk of fender benders with other vehicles on the road during lane changes and turns.
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For those curious, here are the other high-ranking brands in the J.D. Power 2025 US Tech Experience Study:
| Mass market | ||
| Brand | Rank | Points (1,000 point scale) |
| Hyundai | 1 | 493 |
| Kia | 2 | 474 |
| Mitsubishi | 3 | 471 |
| Luxury | ||
| Genesis | 1 | 538 |
| Cadillac | 2 | 526 |
| Lincoln | 3 | 523 |
Likewise, the “comfort and convenience award” was handed to the Land Rover Defender for its advanced air purification system. The US-spec Toyota Land Cruiser (Land Cruiser Prado in PH) and the Toyota Sequoia also received the same award for their rear-view camera technologies. 
Photo from Hyundai
Hyundai Santa Fe in PH
In the Philippine market, the Hyundai Santa Fe has a price ranging from P1.998 million-P3.33 million across five variants.
The top-spec trim of the Santa Fe is the Calligraphy hybrid electric vehicle (HEV), which is propelled by a 1.6-liter turbocharged engine paired with an electric motor and a lithium-ion battery. At maximum, the said powertrain can generate up to 232 horsepower and 367 Newton-meters of torque. Power is sent to all four wheels via a six-speed automatic transmission.
| Ready to purchase a brand-new Hyundai Santa Fe?Check out these exclusive offers from Zigwheels Philippines. |
Inside the Hyundai Santa Fe Calligraphy HEV is a three-row seating arrangement equipped with power-adjustable second row captain seats, Nappa leather upholstery, and a dual-zone automatic air-conditioning system. 
Photo from Hyundai Motor Philippines
Other noteworthy amenities available for the top-spec Philippine market Hyundai Santa Fe include, but are not limited to, the following:
- Power tailgate
- Panoramic sunroof
- 12.3-inch infotainment with wireless Apple CarPlay and Android Auto
- Dual wireless smartphone charging pad
- Heads-up display
- 12.3-inch digital gauge cluster
- Advanced driver-assist systems
Also read:
Zigwheels weekly wrap-up: August 11-15
Hyundai-GM collab to produce 5 new models
Hyundai Motor PH opens Calamba showroom, now 41-dealer strong
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Cesar Miguel
cesar.miguel[at]carmudi[dot]com[dot]ph
A car enthusiast who dreams to spread his love of automobiles through writing. If he isn’t penning stories about cars, he usually spends his time in the digital race tracks of Assetto Corsa.Read Full Bio
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