The Philippine pickup truck segment is one of the most competitive in the local automotive industry. Long dominated by stalwarts like the Toyota Hilux, Mitsubishi Triton, Nissan Navara, and Isuzu D-MAX, this segment is now set to welcome an electrified disruptor: the BYD Shark 6 DMO.

With the rapid resurgence of Chinese automakers in recent years, brands like BYD have been aggressively expanding across all segments. Once met with skepticism, Chinese-made vehicles have steadily gained credibility through improved build quality, cutting-edge technology, and competitive pricing. The emergence of BYD as a global powerhouse in the EV and hybrid space has only reinforced this trend, making it a key player in the future of mobility.

BYD is no stranger to electrification, having built its reputation as one of the world’s most trusted names in electric and hybrid vehicles. Internationally, the brand has overtaken major automakers in EV sales, thanks to models like the Seal, Dolphin, and Han. Locally, BYD has made strides in expanding its lineup under AC Motors, offering an increasing number of electric and hybrid models tailored for Filipino consumers.

While BYD Philippines has yet to confirm full specifications, international reports indicate that the Shark 6 DMO will feature a 1.5-liter turbocharged engine working in tandem with two electric motors, producing a total system output of 430 hp. The truck is expected to come in a 4WD configuration, but a more affordable 2WD variant may also be in the cards.

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If these numbers hold up, the Shark 6 DMO could be a game-changer in a segment where diesel powertrains have long reigned supreme. Its hybrid-electric system promises a balance of performance and efficiency, while potentially lowering fuel costs—a crucial factor for pickup buyers who use their vehicles for both work and recreation.

BYD Cars Philippines has confirmed that the Shark 6 DMO will be officially launched in March 2025, with reservations now open exclusively at BYD dealerships nationwide. Interested buyers can place their orders ahead of the official debut to secure an early unit.

This marks another significant step for BYD as it continues to challenge traditional automakers in the country. If the Shark 6 DMO delivers on its promise of power, technology, and sustainability, it could reshape the way Filipinos view hybrid pickup trucks.

Stay tuned for more details as they come. In the meantime, check out BYD’s full lineup of vehicles on AutoDeal.com.ph. Don’t forget to download the AutoDeal app on iOS and Android for the latest car deals, reviews, and comparisons.

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